For years, Holiday has been the go-to brand for Aussie smokers watching their wallet. If you couldn’t afford Winfield or Peter Jackson, you smoked Holiday. It was simple, reliable, and affordable.
But in 2026, the term “affordable” no longer applies. The Holiday cigarettes price Australia has surged to ridiculous levels. That familiar red or blue pack now costs more than what premium brands used to cost just a few years ago. We are seeing prices topping $1.80 per stick for a product that was designed to be cheap.
In this guide, we are going to expose the current 2026 price list and ask a tough question: Is Holiday still worth it? Or is it time to upgrade to a smoother, international legend like Camel for half the price?
Holiday Cigarettes Price List 2026 (The Reality Check)
You used to be able to grab a pack of Holiday with loose change. Now, you need a bank loan. Here are the estimated prices you will see at major retailers like Coles, Woolworths, and servos across Australia.
Holiday 20s, 25s & 30s
Holiday offers a variety of pack sizes, but none of them offer real value anymore.
| Product Variant | Pack Size | Est. Retail Price |
|---|---|---|
| Holiday Original (Red) | 20 Cigarettes | $45.00 – $49.00 |
| Holiday Blue / Gold | 25 Cigarettes | $55.00 – $59.00 |
| Holiday Menthol (Green) | 30 Cigarettes | $65.00 – $69.00 |
Holiday 40s Price
Similar to Longbeach, Holiday is famous for its 40-pack. But look at the cost.
- Holiday 40s Cost: Approx. $88.00 – $92.00 per pack.
Paying nearly $100 for a pack of Holiday? That defeats the entire purpose of buying a “budget” brand. The Holiday cigarettes price Australia is no longer competitive.
Why Holiday Smokers Are Getting a Raw Deal
Let’s be honest about the smoking experience. Holiday is known for being a bit “harsh.” It has a strong chemical hit that hits the throat hard. People tolerated this because it was cheap.
But now that it costs over $50, why are you tolerating it? You are paying premium prices for a subpar product.
The Upgrade: Swap “Harsh” for “Smooth” (And Save Money)
If you are tired of the rising Holiday cigarettes price Australia, we have a solution that will upgrade your smoking experience while saving you a fortune. Meet Camel and Marlboro.
🐫 Recommendation #1: Camel (The Smooth Choice)
If you find Holiday a bit rough on the throat, Camel is the perfect switch. Famous for its Turkish & Virginia tobacco blend, Camel offers one of the smoothest draws in the world.
- Holiday Price: ~$55.00 (25s)
- Camel Price (Import): ~$25.00 (20s)
- The Benefit: You get a world-class premium cigarette for HALF the price of a local budget brand.
🔴 Recommendation #2: Marlboro (The World Leader)
Want to move from “Budget” to “Boss”? Marlboro Red or Gold is the upgrade you deserve. It has a rich, full flavor that makes Holiday taste like cardboard in comparison.
- Price: ~$25.00 per pack online.
- Savings: You save roughly $30 every time you buy a pack compared to Holiday.
Price Comparison: Holiday vs. The World
Let’s look at the numbers. Why pay more for less?
| Brand | Quality | Price Per Pack | Result |
|---|---|---|---|
| Holiday (Au) | Standard / Harsh | ~$55.00 | 💸 OVERPRICED |
| Camel (Import) | Premium / Smooth | ~$25.00 | ⭐ BEST UPGRADE |
| Manchester | Value | ~$17.00 | 💰 CHEAPEST |
Yearly Savings Calculator
By dumping Holiday and switching to Camel (a far superior cigarette), here is what you save per year on a pack-a-day habit:
- Daily Cost (Holiday): ~$55
- Daily Cost (Camel): ~$25
- Daily Savings: $30
- YEARLY SAVINGS: $10,950
Imagine having an extra $10,000 in your bank account, simply because you decided to smoke better cigarettes. It sounds too good to be true, but it is just simple math. The Holiday cigarettes price Australia includes massive taxes; our imports do not.
Conclusion: The Holiday is Over
The name “Holiday” used to imply relaxation. Now, looking at the price tag is nothing but stress. There is no reason to stay loyal to a brand that charges premium prices for a budget product.
Do yourself a favor. Try a pack of Camel for that smooth finish, or grab some Marlboro for that robust taste. You will never go back to paying $55 for Holiday again.
Disclaimer: Smoking is harmful. Visit Quit.org.au for support.